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| Reference \ Practice Management |
Table of Contents
| CHAPTER ONE Examining Your Career Options
Is This The Kind of Work for Me?
What Do Estheticians Do in a Medical Practice?
Dermatology, Plastic Surgery ad Other Integrative Professionals
Independent Contractor or Employee: Full-Time or Part-Time
Review and Summary
CHAPTER TWO Esthetic Treatments In A Medical Setting
Lymphatic Drainage
Lymphobiology® Treatments
Using Masks in a Medical Setting
Wound Care
Burn Care
Guideline For Professional Cosmetic Resurfacing Exfoliating Procedures
Acne Treatment
Cyrogenic Therapy
Integrating Skin Care into the Surgical Practice
Review and Summary
CHAPTER THREE Charting Your Course
Planning - The Basis of a Successful Career
Formulating a Job Description
Patient Servcies
Patient Evaluation and Education
The Psychological Advantage
Home-Care Instruction
Putting Together a Targeted Resume
Writing Your Cover Letter
The Absolute Minimum
Review and Summary
CHAPTER FOUR The Interview
Want to Connect? Use Your Connections
The First Cold Call - Limiting Your Emotional Exposure
Minimizing Your Discomfort
Getting Past Gatekeepers
The Phone Mini-Interview
The Interview - What Physicians Expect, What You Want to Know
Appearance
The Actual Interview
The Follow-Up Letter
Review and Summary
CHAPTER FIVE The Employment Agreement
Do I Really Have to Negotiate?
Employee or Independent Contractor?
Sample Employment Contract
Review Summary
CHAPTER SIX Insurance and Liability Issues
Insurance for Estheticians in a Medical Setting
Review and Summary
CHAPTER SEVEN Practice Administration
Office Policies and Procedures
Telephone Communications
Patient Records - The Importance of Documentation
Patient Scheduling
Streamlining Medical and Esthetic Services
Review and Summary
CHAPTER EIGHT How To Promote The Medical Skin-Care Practice
A Practice Marketing Action Plan
Your Brochure - "The Fulfillment Piece"
Direct Marketing - Your Current Patients Are Your Best Prospects
Word of Mouth Is Still Your Best Advertising
Networking and Forming Alliances
Speaking Engagements
Review and Summary
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