Inside Sales - Reactivation Specialist

Our Values
Curiosity · Determination · Discipline · Teamwork

 

Position Title: Inside Sales – Reactivation Specialist

Department: Sales- Medical

Reports To: Director, Inside Sales & Customer Service

FLSA Status: Non-exemp

Work Location: Hybrid or Remote

Date: April 2024

 

Position Overview

This position is responsible for contacting and winning back customers who have stopped buying from the company in order to grow sales revenue. This role will use a consistent sales and outreach strategy to win back customers. This position will use data in order to drive growth in an account that has been won back to hit revenue goals. This position will contribute to growth by focusing on winning back lost business, expanding existing customers, and re-engaging former customers of Delasco. Additionally, this position will act as a go-between with other departments within Delasco, such as marketing or product development.

 
Key Responsibilities

1. Create weekly engagement plans and strategies to win back customers by persuasively communicating with former customers, understanding and addressing their concerns while also highlighting the improvements or changes in the product/service since they last engaged.

 

2. Develop and implement sales plans for your territory that includes actively working on a pipeline; working with qualified leads; converting leads to opportunities and closing wins that contribute to the sales revenue plan.

 

3. Monitor and analyze customer purchase trends to identify potential for new business development, areas in need of improvement, and additional needs for opportunities.

 

4. Sell with a consistent sales that empathizes with customers, understands their previous issues or reasons for leaving, yet is persuasive to get the sale.

 

5. Be an expert in comprehending customers’ needs and swiftly resolving any problems that may arise by proactively knowing and utilizing all internal systems and resources.

 

6. Bounce back from rejection and skepticism. A successful rep must be persistent in their efforts, without being intrusive, and resilient in the face of setbacks or rejections, always ready to try a different approach if the first one doesn’t succeed.

 

7. Possess and learn an in-depth knowledge of what they're selling, including any new features, benefits, or improvements that have been made since the customer left. This allows the rep to effectively communicate what’s changed and how it can better serve the customer’s needs.

 

8. Evaluate and analyze customer needs by regularly gathering customer feedback on how Delasco’s product offering is meeting their needs and whether there are areas for possible improvement.

 

9. Maintain updated and accurate records and activities in the CRM to include loading leads, opportunities, contact, and account information.

 

10. Provide support and attend tradeshows as needed. This will include helping to determine products that need to be brought to the tradeshow, additional supplies and support where needed.

 

Knowledge, Skills & Abilities

1. Extensive knowledge of sales principles, techniques, and processes. Ability to listen and act on customer needs using sales skills and strategies.

2. Extensive knowledge of marketing channels and platforms, with experience in digital, print, and visual.

3. Strong leadership and management skills to initiate change.

4. Ability to organize and prioritize projects, duties and responsibilities of self and others.

5. Ability to express oneself in a clear, concise and professional manner in conversations and interactions with others and in written communications.

6. Ability to develop and communicate goals in support of the organization’s vision and mission.

7. Ability to develop and support the introduction of new and improved methods and procedures.

8. Ability to demonstrate the skill in getting others to work together as a team.

9. Ability to develop, maintains and strengthen partnerships both inside and outside the organization.

10. Ability to analyze situations using a logical and systematic approach in order to make difficult decisions, solve problems and anticipate implications and consequences of situations. 

 

Education & Experience

Bachelor’s degree in business or marketing. Minimum 4 years’ experience in health care and/or medical sales are required. Three more years of experience may be substituted for degree.

 

A Little About Delasco…

Delasco started in 1980 by a dermatologist for dermatologists and has been creating solutions for over 30 years. With customers from over 81 countries around the world, Delasco is a trusted expert to healthcare providers. We manufacture and distribute specialty dermatology products, instruments and equipment. Our in-house chemicals are used for continuing education and preferred by industry-leading dermatologists and plastic surgeons.  
 
Delasco is growing company that offers a great team oriented and collaborative culture, in addition to our competitive pay.  Delasco is an Equal Opportunity Employer.
 
If this sounds like your ideal position, we’d love to hear from you!